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Bringing innovative data science and survey methods to social and political research, we help our clients understand a rapidly changing world.
What we do
Innovative methods
Harnessing the tools of data science, we provide our clients with some of the most advanced techniques available for survey research and analysis.
We know that our clients want the best, and we make sure to stay up to date with the latest research methods. This allows us to provide more sophisticated analysis than is possible from other social and political research firms.
We are the leaders in the use of MRP to conduct small area estimates for political research in Australia, and have used these to provide political campaigns with intelligence down to the level of individual electorates, helping them develop the strategies needed to win elections.
Using these methods, we work with political, health and other campaigns to understand public opinion, identify the best ways to engage with the community, and to test the effectiveness of policies and messaging.
Survey research
We have worked on research conducted at the country's top universities, and run the largest academic election surveys conducted in Australia to collect the data needed for social science research.
Our deep understanding of demographic patterns and electoral trends allows us to build high-quality representative samples and make sense of the results for our clients.
Strategic advice
We not only run surveys for our clients, we assist them in understanding the insights provided by the research, turning those results into actionable intelligence.
With experience working on some of Australia's largest election campaigns, we have helped campaigns develop election strategies, plan resource allocations, and craft and test messages to influence public opinion.
Building partnerships
High quality research cannot be mass produced. At Accent Research, we do not believe in providing one-size-fits-all solutions for our clients. We see the individuals and organisations we work with as partners. We take the time to learn about our clients' needs and the solutions required to meet them.
Commitment to quality
Accent Research use reliable data sources for all our surveys. When running online surveys (including our 2025 election surveys), the online panels we use to collect survey samples are ISO 20252:2019 certified. We also deploy a range of quality control instruments within our surveys to ensure that each respondent is unique, paying attention to the questionnaire, and providing high-quality answers; and use carefully designed survey instruments that will elicit meaningful responses. This ensures the final product clients receive provide insights that are credible and useful.
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